The tourism sector has long been a vibrant and essential pillar of the Town’s local economy. The Blue Mountains is recognized as Ontario’s four-season tourism and recreation destination, and this important sector continues to be one of the most important economic drivers in The Blue Mountains.
Destination Strategy
The Town of The Blue Mountains 2025-2030 Destination Strategy defines a unique, adaptive approach to Destination Management and Marketing, which aligns community and industry needs with research and innovative practices. The Strategy establishes four strategic pillars by which the Town and its partners use in their decision-making processes:
- Connected and Empowered Destination Network
- Accessible and Quality Destination Experience
- Cohesive and Inspirational Destination Identity
- Compelling and Diversified Destination Offerings
Explore Blue
Step into a season of adventure in The Blue Mountains, where spring and summer bring the landscape to life. Explore scenic trails, unwind along the shores of Georgian Bay, and discover a mix of outdoor activities, small town charm, local flavours, and lakeside moments. Whether you’re after active days or relaxed afternoons, every visit offers something new to experience at your own pace.