Corporate Strategic Plan

The Town of The Blue Mountains is developing a new Corporate Strategic Plan to shape Our Path Forward for the Town and the community. StrategyCorp has been retained to lead the project and to engage with Council and the community to identify the long-term vision, mission and priorities to guide and strategically manage the future direction.

The development of the Corporate Strategic Plan will help define long-term goals and prioritize resources effectively. The strategic plan will build upon the strong work already completed, including various Town strategies and master plans. Engaging residents, rights-holders, community partners, staff and Council is a critical component of this process.

This webpage has been created to provide information to residents regarding the project. Please subscribe for email updates to receive important project updates directly to your inbox.

On this page:
1. Get Involved
2. Project Updates
3. Staff Reports & Council Decisions
4. Project Work Plan

Get Involved

Engaging residents, rights-holders, community partners, staff and Council is a critical component of this process.

Opportunities to get involved include:

Project Open House

Scheduled for Tuesday, June 17 from 5:00 - 7:00pm at Town Hall. Registration is not required.

View Presentation Deck

View Meeting Recording

In-person Community Pop-up Booths

Share feedback with the project team at scheduled community pop-ups at various community events. The schedule will be posted on the project webpage.

Community Survey

A community survey was open from June 16 to July 7, 2025. Thank you to everyone who participated. Your feedback will help identify key priorities for the Corporate Strategic Plan, ensuring it reflects the community's values and needs.

Council Workshops

Council Workshop #1

A Special Meeting of Council was held on Thursday, July 17, 2025 at 9:00 a.m. for the first Corporate Strategic Plan Council Workshop. During the meeting, StrategyCorp presented the findings of the Current State Review and led a discussion on visioning and goal setting to shape the development of the draft Corporate Strategic Plan.

View the Workshop Agenda View the Presentation Materials

View Meeting Recording

Council Workshop #2

A Special Meeting of Council is scheduled for Tuesday, September 9, 2025, beginning at 1:00 p.m., at the Beaver Valley Community Centre for the second Corporate Strategic Plan Council Workshop. This workshop is being held to confirm the vision of the plan and to review and refine the draft priorities as discussed during the first workshop. The workshop will also be used to review potential actions that could be included in the draft strategy. StrategyCorp will be hosting the meeting and leading Council through the discussions. The meeting is open to the public and will be recorded and posted on the Town’s website.

View the Workshop Agenda and Materials

Focus Groups and/or Interviews

Meetings will be held with key groups and community organizations.

Public Information Centres

Two public information centre meetings will be held in the Fall to validate the draft strategic framework and ensure the draft corporate strategic plan resonates with community members and reflects their priorities.

In addition, Council members will also be participating in a series of public workshops with StrategyCorp to develop and confirm the vision, mission and strategic priorities for the Town. These workshops will be open to the public to attend.

Project Updates

July 18, 2025 – Follow up from Council Workshop #1

The project team would like to thank everyone who attended or viewed the first Council Workshop for the Corporate Strategic Plan on Thursday, July 17. The workshop agenda, presentation deck and meeting recording are available in the “Get Involved” section of this page.

View Get Involved

A Special Meeting of Council has been scheduled on Thursday, July 17, 2025 at 9:00 a.m. for the first Corporate Strategic Plan Council Workshop. During the meeting, StrategyCorp will present the findings of the Current State Review and lead a discussion on visioning and goal setting to shape the development of the draft Corporate Strategic Plan.
View the Workshop Agenda View the Presentation Materials
The Town of The Blue Mountains is inviting residents and community members to provide feedback to help shape the Town’s new Corporate Strategic Plan. A community survey is now open and will remain available until Monday, July 7, 2025. The survey can be accessed online. For those preferring a paper format, copies can be requested by calling (519) 599-3131 ext. 282, or through pickup at Town Hall, The Blue Mountains Public Library and the Craigleith Heritage Depot.
View Press Release

Staff Reports & Council Decisions

Staff Report SI.25.021 was presented to Committee of the Whole providing an update of the Corporate Strategy Plan project and introducing the project consultant.
The report explained that the Corporate Strategic Plan RFP (2025-20-P-SI) was issued on February 19, 2025 and closed on March 13, 2025. In total, twelve submissions were received and evaluated by the Senior Management Team using the scoring criteria outlined in the RFP. The process included an independent evaluation of each proposal submission and formal interviews with the three shortlisted proponents. Through the evaluation process, StrategyCorp received the highest overall weighted score. Their submitted bid was $99,849.00, which was within the approved $100,000.00 project budget. As a result, the project was awarded to StrategyCorp.
The report also requested Council support for a $20,000 contingency budget to support the Corporate Strategic Plan project related to any additional expenses that may arise throughout the project.
Presentation of the report begins at the 0:16:27 mark of the meeting recording.
View Meeting Recording
Staff Report SI.25.008 was presented to Committee of the Whole on February 3, 2025. The report requested Council direction to endorse the proposed work plan and project approach as detailed and directs staff to initiate the request-for-proposal process to hire a municipal-focused consultant to lead the development of the Corporate Strategic Plan. Committee voted in favour of the staff recommendations, and this decision was adopted by Council at its meeting on February 18, 2025.
Presentation of the report begins at the 1:58:50 mark of the meeting recording.
View Meeting Recording
Staff Report FAF.24.078 was presented to Committee of the Whole on June 17, 2024. The report provided an outline on the Town's historical Corporate Strategic Plans, as well as an overview of the status of the tactics identified in the 2020-2024 Corporate Strategic Plan. The report sought Council direction to establish a Corporate Strategic Plan Task Force to kick start the Town's next strategic planning process. Committee voted in favour of establishing the Task Force, and pre-approved $100,000 from the 2024 budget for the development of the 2025 Corporate Strategic Plan, pending the recommendations of the Task Force. Committee also passed a motion directing staff to prepare quarterly reports on the status of the current Strategic Plan continuing in the third quarter of 2024. These motions were adopted by Council at their meeting on June 24, and, at that meeting, Councillors Gail Ardiel and June Porter, and Mayor Andrea Matrosovs were appointed to the Corporate Strategic Plan Task Force.
Presentation of the report to Committee begins at the 5:05:30 mark of the meeting recording.
View Meeting Recording

Project Work Plan

The work plan submitted by StrategyCorp provides a strategic four-step process to guide the development of the plan. An overview of each phase is included below:

The first phase is focused on project initiation, with the primary objective being aligned on the goals, scope, work plan, and timelines to support project success. The process includes an indepth project kick-off meeting to confirm objectives and success criteria, as well as developing/confirming a Public and Stakeholder Engagement Plan, including mapping target audiences like under-represented groups such as youth and young families. A public-facing brand will also be developed to make the project approachable and relatable to the average resident. Comparator municipalities will also be identified for aspirational benchmarking.
The second phase includes a comprehensive current state assessment to review the Town’s internal and external landscape, identifying key issues and trends for the strategic planning process. This involves thoroughly reviewing existing documents and data such as strategic plans and budgets, culminating in a SWOT and PESTEL analysis. The process will also include extensive internal consultations through interviews and surveys with Council members and Town staff.
The third phase focuses on strategy development, creating core components of the Corporate Strategic Plan in consultation with Council and leadership and validating these with community members. Key actions include confirming vision and mission statements and conducting workshops with Council and senior management. Significant focus will be placed on broad public engagement, engaging residents and stakeholders through public surveys, pop-up events, and focus groups, reinforcing the strategic plan's alignment with community priorities. A detailed public engagement plan will be shared with Council at a future meeting.
The last phase involves finalizing the Corporate Strategic Plan and supporting materials for implementation. The draft plan will be presented to Committee of the Whole and Council for adoption. A new business plan template will be developed for staff to align actions with the strategic plan, focusing on roles, responsibilities, and expected outcomes through clear key performance indicators and means of measurement.