Gateway & Wayfinding Project

Community Tourism Roundtable

The Town of The Blue Mountains, alongside Fathom Studio, is hosting a Design Concept Meeting on Thursday, January 9, 2025, from 5:00 p.m. to 6:00 p.m. The meeting will allow participants to share their feedback regarding Gateway and Wayfinding Signage in the Town and provide suggestions or ideas for the new design process.

On this page:
1. Project Updates
2. Public and Industry Engagement
3. Staff Reports & Council Decisions

The Town of The Blue Mountains is undertaking a refresh of its existing Gateway & Wayfinding signage throughout the municipality. The goal of the project is to design a uniform sign program that will instill a strong sense of character throughout the Town, establish a clear and identifiable hierarchy of signs, and reduce gaps and omissions in existing Town signage.

Several of the existing welcome and entrance signs throughout the Town are weather, damaged or missing and scheduled for replacement. Rather than replacing the signs like-for-like, the Town will refresh/redesign the signage to elevate them to current brand standards and solidify and strengthen the Town's presence.

The Town has engaged Fathom Studio to design the Town gateway and various types of community signs. They will be responsible for the creation of various sign types:

Gateway Signs
Community Entrance Signs
Village/Hamlet Identification Signs
Park Signs
Trail Signs
Community Events / Service Club Recognition Sign

The current phase of the project will only address the design of the signs. The fabrication and installation costs will be determined through a future sign location project.

Project Updates

A Staff Report was presented to Committee of the Whole introducing the project and an overview of the proposed work plan to support the project.
The report explained that funding was initially approved through a request of the Economic Development Advisory Committee in 2020/2021. However, due to shifting priorities through COVID-19, the redesign work was not started.
The report also detailed the importance of research, collaboration and public engagement to support the development of the signage design.
View Staff Report

Public and Industry Engagement

This project will include engagements with residents, Council, Committees of Council, various community groups, business associations and not-for-profit organizations.

Stakeholder Design Concept Meeting

The Town will collaborate with Fathom Studio to host a public design concept meeting on Thursday, January 9, 2025 at 5 p.m. This meetings will be conducted virtually via Microsoft Teams and will be open to interested residents and stakeholders.

Design Questionnaire

The design questionnaire consists of five questions and can be completed online. A table with the same questionnaire and information about the project will be placed in the atrium of Town Hall to receive feedback from residents and stakeholders.

Take the Questionnaire

Email Updates

For ongoing updates regarding this project, please subscribe to our dedicated project email list using the link below.

Staff Reports & Council Decisions

Staff Report FAF.24.116 was presented to Committee of the Whole providing an overview of the work plan for the Gateway & Wayfinding Project.
The report explained that funding was initially approved through a request of the Economic Development Advisory Committee in 2020/2021. However, due to shifting priorities through COVID-19, the redesign work was not started.
The report also detailed the importance of research, collaboration and public engagement to support the development of the signage design.
Presentation of the report begins at the 32:05 mark of the meeting recording.
View Meeting Recording

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